2022 has so far seen an insatiable appetite for stories of fraud

From ‘The Tinder Swindler’ Simon Leviev fooling potential love interests into giving him millions of dollars to escape his “enemies”, to con artist Anna Delvey winning the hearts and purses of New York’s social elite in ‘Inventing Anna’, fraud has become the most popular topic on television.


Fraud in the digital world

The digital world and the pandemic has undoubtedly exacerbated levels of fraud, as more and more people went online for shopping and staying connected.

Now, intense sharing across websites and social media has led to protecting our identities taking on a whole new meaning. The internet made it easier than ever to find out the personal and private details of any individual – and with many of us now deeply engrossed in the depths of social media, sharing our names, birthdays, addresses, weekend plans and pictures, identity as a proxy for scams has never been more tangible.

Identity is the main factor in the success or failure of a scam. Our transparency has become our biggest weakness, as the ability to take the form of another person – real or fake – permeates our lives. It is as simple as clicking on the link to a phishing email, oversharing one critical piece of information or the leak of one reused password that allows a scammer to simply fly under the radar, and take on someone else’s persona.

However, we can’t simply put a stop to our digital identity – afterall, it’s what connects us to our friends, family and co-workers. We need to find a way to embrace our digital identities and protect them.

How to protect yourself?


1. Zero-trust

It’s time we all start applying zero-trust concept to our personal lives.

Before letting anyone access your personal information, do your background research and verify that they are who they say they are. Make sure they are legitimate by digging into their website, reading user reviews, and checking any terms and conditions. Verify that your information won’t be shared with people you didn’t intend to share it with. Your data is currency, and in the wrong hands can cost you greatly!

2. Think before click

Email scams are the most common type of hacking attacks. It’s a testament to the tidal wave impact a simple link click can have. The best course of action is to scrutinise every email you get: hover over links before clicking, and don’t enter information into forms without being totally sure that you’re not handing over the keys to your digital identity in the process.

3. Be more aware

There are simple steps like keeping your software up to date and using two-factor authentication. It’s also important to slow down and think before acting, and to not click on something or send information before thinking about the potential consequences.

It takes minimal effort these days to convincingly transform and take on the identity of someone else. As we advance deeper into the digital age, the need to better protect our digital identities will continue to grow. It’s never been more important to look to identity as the agent of our futures both personally and professionally, and to ensure this is protected at all costs.


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